CBC's Q, hosted by Jian Ghomeshi, embarks on the humble mission of Redesigning America from its international image to the face of Uncle Sam to manners and morality. Listen, play and weigh in on this cross-border challenge.
Our work is done. We've met our July 4th deadline, and completed our mission to help the U.S. help itself. (Kidding!) But really, we've had some great guests with excellent ideas...Fran Lebowitz, Toni Morrison, Lewis Lapham, Marc Maron, Kim Campbell, Jesse Ventura, and many more. Plus, you told us how you would rebrand the Land of the Free.
What do Americans know about their northern neighbors? Wayne Gretzky, maple syrup … eh? Studio 360 with Kurt Andersen, an American radio program, has taken it upon itself to solve that problem with a rebranding campaign that will put Canada on the map for Americans.
Just in time for Canada's 145th birthday, Studio 360 gave their northern neighbor a brand makeover. To get beyond hockey, beer, and Mounties, we commissioned the international firm Bruce Mau Design to come up with a visual rebranding. And we asked our listeners to come up with a new slogan for Canada.